http://rulrepository.ru.ac.bd/handle/123456789/172 2026-04-07T21:44:56Z http://rulrepository.ru.ac.bd/handle/123456789/1129 Promoting Factors of SMEs in Bangladesh: A Comprehensive Study Rashid, Md. Abdur The specific objectives of this study are to investigate the effect of the promoting factors on the success of SMEs in Bangladesh and to identify the moderating effect of entrepreneur's skills between relationship of the promoting factors and the success of SMEs in Bangladesh. This study was conducted on 100 SMEs of Rajshahi District of Bangladesh by preparing the structured interview questionnaire in collecting the data about selected factors regarding SMEs of the owners and managers of the firm. Smart partial least squares (PLS) version 3.0 computer software based structural equation modelling (SEM) technique developed by Chin (1998); Gefen, Straub, and Boudreau (2000) was used to analyze the data as well as to test the associated hypotheses. A research model was developed after reviewing the literature and on the basis of that model hypothesis were developed. Quantitative approach and closed-ended questions were used in this study. The non-probability sampling specifically convenient sampling was used to draw the sample from research population. In this study, the survey was conducted among 450 respondents at the owner and managerial level of SMEs in Bangladesh where 399 questionnaires were usable. A 7-point Likert scale questionnaire was used to collect the information to measure the factors and constructs of the proposed model. In this research, data was analyzed by structural equation modelling. With the support of SPSS version 23 and Smart-PLS 3.0., this section deals with data. interpretation and conclusions in line with the hypotheses. The analysis is followed by the assessment of the measurement model in relation to convergent validity, construct reliability and validity, and eventually, discriminant validity in various sub-sections. To test the structural model, structural· model estimation, R2, f2, multi-collinearity (VIF) and predictive relevance (Q2) were used. The details of the path coefficient (direct relationship), the results of the study of moderation and mediation, the summary of “the hypotheses were presented. The result of this study shows that marketing network is most affecting factor that create the effect on the success of SMEs in Bangladesh. The findings of this study are beneficial to various stakeholders of SMEs in Bangladesh that includes owners, managers, employees, creditors, suppliers, customers, policy makers finally government and other various private organizations in making policy, strategy as well as setting goals. The most important contribution of the research is to identify the vital factors that affect the success of SME in Bangladesh. This Thesis is Submitted to the Department of Marketing, University of Rajshahi, Rajshahi, Bangladesh for The Degree of Master of Philosophy (MPhil) 2021-01-01T00:00:00Z http://rulrepository.ru.ac.bd/handle/123456789/1087 An Investigation into the Tourists’ Revisit Intention towards Heritage Site: A Case Study on Varendra Research Museum Chitra, Shital Sohani The declaration of the United Nations the United Nations Educational, Scientific and Cultural Organization (UNESCO) as the World Heritage Site of two distinct destinations, the Ruins of the Buddhist Vihara at Paharpur and the Historic Mosque City of Bagerhat, has reinforced the importance of heritage tourism in Bangladesh. Along with these two heritage destinations other cultural heritage sites are also of immense attraction to the tourists. Existing literature on revisit intention predominantly focus on different facts from the perspective of various tourism destinations. However, limited attention has been paid on an understanding of the revisit intention of the tourists towards the heritage site was at the central to the thesis in the context of Bangladesh. Thus, the main research objective is to understand the tourists’ revisit intention towards a heritage site. The theoretical approach in this thesis was based on the Expectation Disconfirmation Theory that helped to understand why the tourists are intended to revisit the heritage sites and to identify the factors generating dissatisfaction in the context of Bangladesh. Along with the selection of study sites, collection of required data was important factors in accordance to the theoretical approach that has been adopted in the thesis. One study site, Varendra Research Museum, was selected where tourists come to see the preserved heritage as the site was a heritage museum. Under the Interpretive Social Science paradigm, a qualitative research methodology was adopted in case of this study in order to explore the comprehensive information from the investigated phenomenon. Semi-structured interviews were conducted as the major data collection method for this study. A total of 19 interviews were conducted with the tourists from at the Varendra Research Museum at Rajshahi in Bangladesh, as at this point the interview data had reached the saturation stage. Thematic analysis was carried out in order to analyze the data which were collected from the research participants. This Thesis is Submitted to the Department of Marketing, University of Rajshahi, Rajshahi, Bangladesh for The Degree of Master of Philosophy (MPhil) 2020-01-01T00:00:00Z http://rulrepository.ru.ac.bd/handle/123456789/1084 Success factors of Micro, small and medium Enterprises: A study on Bangladesh Bala, Tapas Micro, small and medium enterprises (MSMEs) play a significant role in the development of the country. MSME is the backbone of a nation like Bangladesh. The importance of MSMEs is evidenced by their high presence in the economic structure of the country. If MSME sectors of a country are strong, it will help to contribute in the economy and gross domestic product by reducing the level of unemployment, reducing in poverty levels and promotion of entrepreneurship activity. For this reason, MSMEs are getting the highest priority from the policy maker due to their already proven multidimensional contribution to the socio economic of a country. The aim of the study is find out the success factors of MSME sectors in Bangladesh. The study examined eight factors that influence the MSMEs. These factors are Entrepreneurial Competency and Financial Resource Management, Government Support, Adoption of New Technology, Favorable External Environment, Marketing Capability, Managerial Capacities, Standardization of Products and Services and Business Plan. The theoretical framework has been drawn out and questionnaire was designed based on the factors chosen. Eight hypotheses were developed to find out factors that are affecting business success of MSMEs in Bangladesh. The research has used convenience sampling. The research has conducted 400 MSME entrepreneurs and received 360 questionnaires out of 400. The entire hypotheses were tested with SPSS and five factors were accepted. The regression analysis result shown that the most significant factors affecting business success of MSMEs in Bangladesh were Favorable External Environment, Entrepreneurial Competency and Financial Resource Management, Marketing Capability, Government Support and Standardized Products and Services.---- This Thesis is Submitted to the Department of Marketing , University of Rajshahi, Rajshahi, Bangladesh for The Degree of Master of Philosophy (MPhil) 2020-01-01T00:00:00Z http://rulrepository.ru.ac.bd/handle/123456789/1054 Halal Tourism in Bangladesh: An Empirical Study Rana, Md. Sohel The purpose of the research was to understand the prospect of Halal tourism development with its barriers and ways to overcome the barriers to develop Halal tourism in Bangladesh. Thus, the thesis objectives were to explore the prospects of Halal tourism, to reveal the barriers that hinder the development of Halal tourism and to find out some potential ways to overcome the barriers from the perspective of tourists as well as management practitioners for developing Halal tourism in Bangladesh. The theoretical approach in this thesis was based on the interpretive social science research paradigm, an approach that helped the researcher to have a deeper understanding of the complex respondent’s world and present a realistic view of the phenomenon in Bangladesh. Selection of study sites and collection of data were important factors in compliance with the theoretical approach adopted in the thesis. Five study sites were selected in areas where most of the tourist destinations of our country as well as Islamic sites are available.----- This Thesis is Submitted to the Department of Marketing , University of Rajshahi, Rajshahi, Bangladesh for The Degree of Doctor of Philosophy (PhD) 2021-01-01T00:00:00Z